Why Choose Us
At Hakuba Rent a Car, we pride ourselves on offering more than just vehicles—we provide convenience, flexibility, and peace of mind for travellers from around the world. Here’s why we stand out:
Flexible Rental Options
Whether you need a car for just one day, a weekend trip, a week-long holiday, a month, or the entire ski season, we’ve got you covered. Our flexible plans suit every traveller, from short getaways to long stays in the mountains.

Affordable and Reliable
Our rates are highly competitive compared to other rental companies, giving you excellent value for money without compromising on quality or service.
4WD for Safety and Confidence
All of our cars are 4WD, ensuring safe and stable driving on mountain roads and snowy conditions—perfect for Hakuba’s alpine terrain.

Winter-Ready Equipment
We provide ski carriers, studless winter tyres, and tyre chains, so you can head to the slopes with complete confidence.

Convenient Location & Transfers
Our rental station is located near Hakuba Norikura Ski Resort and the bus stop connecting Nagano Station with Hakuba. We also offer optional transfers to ski slopes or Hakuba Station for an additional fee—making your trip even smoother.

English-Speaking Staff & Easy Pick-Up
Our friendly English-speaking staff are here to support you. For those who understand Japanese, our booking app makes reservations fast and easy—pick-up takes only about 3 minutes before you’re ready to go.
More Than Just a Car Rental
Our location includes a cosy café where you can relax before or after your journey, and an on-site accommodation facility, allowing you to book both your hotel and your rental car together for maximum convenience.

Exclusive Benefits
We also offer special perks available only at Hakuba Rent a Car, giving you more reasons to choose us for your next trip.

