Company Information
Be Village Inc. is a hospitality and tourism company based in Otari Village, Nagano, Japan. We operate Hakuba Rent a Car, a franchise member of Nico Nico Rent a Car, one of Japan’s major nationwide car rental brands. By combining the reliability of a national chain with the warmth of local hospitality, we support travelers exploring the Hakuba and Otari areas in every season.
In addition to car rentals, Be Village partners with local lodges and hotels, and is developing café, massage & wellness services, and guided tours such as Snow Monkey tours and fresh sushi tours to the Sea of Japan. Our mission is to create a “village” where travelers can feel safe, relaxed, and connected to Japan’s nature and culture.
Business Activities
- Car rental services (Hakuba Rent a Car / Nico Nico Rent a Car Franchise)
- Partnership lodging programs (lodges & hotels in Hakuba and Otari)
- Café & lounge operations (planned)
- Massage & wellness services (planned)
- Guided tours (Snow Monkey Tour, Sea of Japan Fresh Sushi Tour, etc.)
- Tourism support and local travel information services
Company Profile
| Company Name | Be Village Inc. |
|---|---|
| Head Office | Otari Village, Kitaazumi District, Nagano, Japan |
| Representative | Makoto Wakita, CEO |
| Established | October, 2025 |
| Main Brand | Hakuba Rent a Car (Nico Nico Rent a Car Franchise) |
| Business Fields | Car rental, lodging partnerships, café services, massage & wellness, guided tours, tourism information services |
| Business Hours | 8:00 AM – 6:00 PM (Closed irregularly) *Hours may vary depending on the season. |
| Phone | +81-50-1793-0205 |
| info@hakubarentacar.com | |
| Website | https://hakubarentacar.com/ |
Message from the CEO
At Be Village Inc., our mission is to create a connected travel experience where people, nature, and culture come together. By blending the trust and safety of Nico Nico Rent a Car’s nationwide system with the warmth of local hospitality, we strive to make Hakuba a destination where every traveler feels welcomed and cared for.
Whether you are enjoying the snow-covered mountains, visiting the Snow Monkeys, tasting fresh sushi from the Sea of Japan, or exploring the beauty of the Japanese Alps, our goal is to make your journey both memorable and comfortable.