Hakuba Rent a Car – About Us | Car Rental in Hakuba, Nagano
Hakuba Rent a Car is a local car rental service based in Otari Village, Nagano, operated by Be Village Inc. Whether you're heading to the ski slopes, exploring the Japanese Alps, or planning a day trip to see the famous Snow Monkeys, we provide reliable, friendly car rental in the Hakuba Valley area — every season of the year.
Beyond car rentals, Be Village partners with local lodges and hotels throughout Hakuba and Otari, and is developing café, massage & wellness services, and guided tours — including Snow Monkey tours and fresh sushi tours to the Sea of Japan. Our mission is to create a "village" where travelers feel safe, relaxed, and truly connected to Japan's nature and culture.
Why Rent a Car in Hakuba?
The Hakuba and Otari areas are spread across a wide mountain valley, making a rental car the most flexible and convenient way to get around. With your own vehicle, you can reach ski resorts, onsens, hiking trailheads, and scenic viewpoints at your own pace — without relying on infrequent local buses.
Our Services
- Car rental services in Hakuba and Otari (Hakuba Rent a Car)
- Partnership lodging programs (lodges & hotels in Hakuba and Otari)
- Café & lounge operations (planned)
- Massage & wellness services (planned)
- Guided tours (Snow Monkey Tour, Sea of Japan Fresh Sushi Tour, and more)
- Tourism support and local travel information for visitors to Nagano
Company Profile
| Company Name | Be Village Inc. |
|---|---|
| Head Office | Otari Village, Kitaazumi District, Nagano, Japan |
| Representative | Makoto Wakita, CEO |
| Established | October 2025 |
| Main Brand | Hakuba Rent a Car |
| Business Fields | Car rental in Hakuba & Otari, lodging partnerships, café services, massage & wellness, guided tours, tourism information |
| Business Hours | 8:00 AM – 6:00 PM (may vary by season) |
| Phone | +81-50-1793-0205 |
| info@hakubarentacar.com | |
| Website | https://hakubarentacar.com/ |
Message from the CEO
At Be Village Inc., our mission is to create a connected travel experience where people, nature, and culture come together. We strive to make Hakuba a destination where every traveler — whether visiting in winter for world-class skiing or in summer for alpine hiking — feels genuinely welcomed and cared for.
Whether you're carving powder on the slopes, meeting the Snow Monkeys of Nagano, savoring fresh seafood from the Sea of Japan, or driving through the breathtaking Japanese Alps, our goal is to make your journey in Nagano both memorable and comfortable.
Ready to Explore Hakuba by Car?
Browse our available vehicles and book your Hakuba car rental online. We look forward to helping you discover the best of Nagano's mountains, culture, and nature.